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McDonald's Tries to Convince Moms That its Food is Nutritious

McDonald'sIn an effort to convince consumers that its food is nutritious, McDonald's is letting a group of six mothers, aged 35 to 42, go behind-the-scenes at McDonald's restaurants, processing plants, orchards and test kitchens.

The mothers will share their experiences with the world via online journals.

McDonald's says that it will have no control over what the women write. The women are not being paid, but McDonald's is paying for their travel and they have been given laptop computers that they will be allowed to keep.

McDonald's is calling the program Mom's Quality Correspondents. The six mothers were picked from a group of 4,000 applicants.

Currently, only 48 percent of women believe that McDonald's food quality is "excellent" or "very good", according to a survey of 14,000 women.



USAToday.com June 12, 2007


Dr. Mercola's Comment:

McDonald's, of course, is banking on the fact that these moms, hand-picked from a pool of thousands of applicants, will help give them a more family-friendly, "mom-approved" reputation amid growing claims that fast-food giants are contributing to obesity and a host of other diet-related health problems across the country.

Frankly, it's shocking to me that even 48 percent of women associate McDonald's with "quality food."

Only this year did McDonald's finally start to remove trans-fat from some of their French fries (and many of their fries still contain it), and their menu is full of non-nutritional "fake foods." Just check out the movie SuperSize Me if you want to know how this food affects your body.

I am fond of telling patients that one French fry is worse for your health than one cigarette, so you may want to consider this snippet before you order your next 'Biggie' order. One of the best things that you can do for yourself and your family is to stay away from fast food restaurants, and carve out some time to prepare healthy food.

If you want to get or stay healthy, someone is just simply going to have to spend some serious time in the kitchen. The time you save by eating at fast food restaurants is not worth the future health complications it could cause.

Please avoid exchanging convenience for your health. Your health is far too precious to lose for a few moments of free time. If you think that you truly don't have the time to do this, take a look at my past article:

Six Easy Ways to Get Better Nutrition Even if You Don't Have the Time.

It will be interesting to see what the moms report. Keep in mind that their journals are being posted on a McDonald's-run Web site, and that there is a strong likelihood that they will be seeing precisely what McDonald's wants them to see. As this Slashfood post points out, this really is a pretty transparent ploy by McDonald's -- there is no doubt that the response will be rave reviews about the quality of McDonald's products, even though any teenager actually working at McDonald's could tell you otherwise.

The Slashfood post goes on to wish that McDonald's would just admit what they really are and stop trying to fool everyone into believing that, against all logic and evidence, it's a healthy place to eat. I couldn't agree more.

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Article's Comment     ( 67 Comments )
 
 
 +31 Points           
 
Author of the Article
BY Russ Bianchi   
  
[ Joined on 09/06 ]
[ Posted on June 14, 2007 ]
Post Reply
Pure SPIN and PR stunt.

How are 6 moms going to know anything, other than the party line they are fed, with impressive facilities, dog and pony shows and production plants about what they are seeing, hearing, or tasting and whether or not it is harmful or good?

Tell you what Ronald McDonald, how about just sending each of the Mom's a DVD of 'SUPER SIZE ME'.
 

 +13 Points           
 
Author of the Article
BY Laserman   
  
[ Joined on 06/06 ]
Author of the Article [ Posted on June 14, 2007 ]
 
Let's see, 6 moms, picked from 4000 applicants, each must be at least an occasional customer, and the journals are to be posted on a Mickey D website. What the downside risk for McDonald's?

 +6 Points           
 
Author of the Article
BY KathieJamisonCote   
  
[ Joined on 04/07 ]
Author of the Article [ Posted on June 23, 2007 ]
 
Great idea Russ - I offer my copy of "Super Size Me" for one of those mothers to view...............I wonder if she'd get it?


 
 +20 Points           
 
Author of the Article
BY helpingheart   
  
[ Joined on 06/06 ]
[ Posted on June 15, 2007 ]
Post Reply
McDonald's should be renamed: McDEATH!

Faux "food":  Just a mix of chemicals made to taste like food.

All fast "food" makes me nauseous.  For a healthy snack make it a habit to carry the CocoCassava Bars with you, if your hungry while on the run.
 

 +14 Points           
 
Author of the Article
BY Russ Bianchi   
  
[ Joined on 09/06 ]
Author of the Article [ Posted on June 16, 2007 ]
 
McDeath (R) is no doubt a registered trade mark of McDonald's Corporation for their alternate profit center, the 'McFuneral & McBurial(R)' division(s).